WordPress vs Squarespace vs Wix – The Website Builder Showdown

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With so many website builders out there, it can be quite overwhelming to decide which is the best one for your business. The way you build your site influences your functionality and your brand. Choosing the right web design depends on your business requirements and goals. WordPress, Squarespace and Wix are excellent platforms and the leaders of the lot. We compare the pros and cons of the three here, to make it easier for you to decide on the right web builder for your business.

WordPressSquarespaceWix
At a Glance
Free and open-source platform. Meets almost all requirements for a professional business website.Paid SaaS. Templates and pages can be customised with visual editor but is a controlled environment with limited options and flexibility. Paid platform. Easy initial set-up, but very limited features and flexibility. Not suitable for growing businesses looking for scalability and upgrades.
Ease of Use
Very intuitive. For those who feel that the initial set-up is a bit of work, there are lot of plugins to make it simpler and easier for you. Alternately you could hire a developer and sit back and relax. Once the set-up is done, it’s the most flexible, scalable and feature rich professional tool. Very intuitive and easy set-up. Templates can be easily edited. However, it depends on the type of template you choose. It is more for website beginners and small businesses with limited requirements.It is a simple and ‘drag and drop’ website builder. The overall design is quite functional and easy to configure initially. It’s more of a DIY website for people for whom design, template or website aesthetics is not a consideration. Beyond the initial set-up, working with Wix becomes difficult with no flexibility and limited features.
Templates
There are thousands of paid and free templates. Excellent quality and easy to customise.The templates are quite classy and easy to customise but at about 100 are much lesser than WordPress.While templates have been upgraded, they are quite not up to WordPress or Squarespace designs. Once you choose a Wix template and publish, you cannot edit or change it.
Flexibility
WordPress is the king when it comes to flexibility. You can create any kind of site for any business. The enormous range of plugins can be easily installed and updated. A developer can create a truly bespoke site for you, if you can’t find the right plugin for your site. Once you are here, you would not need to move platforms; any requirements can be easily incorporated. There are a lot of useful features, but Squarespace is more of ‘locked-down walled-garden’ system. The developer’s platform is more flexible than the standard set-up, though there will be limitations that are inherent to Squarespace. As your business grows, you may find this platform insufficient for your changing requirements. Very limited editing. Features are quite few compared to the other two. Wix has an app-store, but the apps are just Iframes and not true apps.
SEO
WordPress is the winner when it comes to SEO. It allows you to use sophisticated SEO plugins, allows you to add rich snippets, and allows for excellent page loading speeds. Squarespace sites generate sitemap.xml file and are mobile-friendly but falls behind in rich snippets, SEO plugins and page speeds. Wix is at a disadvantage when it comes to SEO. It is not suitable for professional and growing sites looking for organic search growth.
Control
Gives far more control over your content and nature of content than other web-builders. Export and back-up are easy with the large no. of tools available. You can also move to a more liberal hosting provider if the current one does not suit your requirements. Squarespace can remove any of your content in conflict with their user policies. Also, you can export only specific type of content and only to an XML file.You cannot export your data with Wix. You will need to manually copy and paste your data to your new site.
Price
It is free and open-source and self-hosted. You will need to pay for hosting though, which has a wide range of options available, ranging from shared to exclusive hosting. Themes, plugins, e-commerce have all free and paid versions, so you have the freedom to choose the best option for your site. Squarespace is a paid-for option and has different options for personal to different business and commercial plans. It may seem cheaper in the beginning, but with limited flexibility you may need to move out of Squarespace, as your business grows, and requirements expand.Has a free plan for a structured site address. There are premium plans that allow you to set up a site quickly. But these are competitive for short term projects, and not exactly great for a long-term business site.

Our Verdict – Go for Wix, if you want a DIY website, are a small business, don’t care much for features and flexibility and have no technical or coding skills.

Squarespace is suitable for small businesses operating in a single location and website owners who need quick and simple website, with not much use for features, flexibility and scalability.

WordPress is a much more scalable option, and ideal for small and large businesses looking to expand to multiple locations, need advanced features and flexibility. Once you are on WP you can always modify your site however you need to suit your changing business requirements or better still create a bespoke site.

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