WordPress SEO in 5 Minutes – What is Off-page SEO?

Are you wondering why you are struggling to rank, despite a strong on-page SEO? The answer could be a weak off-page SEO. Our SEO experts from Perth help you understand what makes up off-page SEO. But before we get to that…

What is the difference between On-page and Off-page SEO?

On-page or on-site SEO are factors that are directly related to your site’s elements and are controlled by you. Content, technical SEO, user engagement elements are all examples of on-site SEO.

Read more about on-page SEO.

Off-page SEO

Off-page or Off-site SEO specify the actions done outside of your website so that you can attain higher ranks in SERPs. The actions don’t happen directly to the elements of your site. These actions include link building, boosting up shares and engagement in social media, local SEO and enhancing branded searches.

Why Off-page SEO is important

Google search is built on Page rank, an algorithm that evaluates the quantity and quality of backlinks. Last year Google confirmed that it’s still a ranking factor. This makes building quality links a crucial part in ranking. The relevance, authority and trustworthiness play a significant role in a webpage’s ability to rank. So, you need to focus on your link building and branding efforts to make the most of your SEO. While an awesome on-page experience helps in keeping visitors on your site for some time, off-page factors help in bringing those visitors to your site.

What are Off-page SEO Factors?

On-page SEO is important because you can control all the elements, unlike off-page SEO. It helps search engines understand your website and its content better, as well as identify whether it is significant to a searcher’s query.

Links

Building high-quality backlinks are essential for ranking because search engines use these links to evaluate the quality of a website and its content.

Links are mainly of 3 types based on how they are earned:

Natural: Natural links as the name denotes, these are earned without any action from the page owner’s part. E.g., When a fashion blogger adds the link of their favourite brand in their post.

Self-created: These are earned by adding a link in an online directory, forum etc. But you need to be careful with these, as some of these linking tactics can be taken as black hat SEO.

Manual: These links are earned by link-building activities – like encouraging customers to link to your site or asking influencers to promote your website or content by sharing.

Social Media

Social media shares are not considered as a direct ranking factor by Google. But it does help in creating brand awareness to some extent. How do you do that? Use social media to engage with customers with interesting and informative content, and prompt responses to queries and comments. Enhancing interaction instead of just hard-selling, will encourage customers to share your content more, and turn those shares into visitors to your site. If it fits in with your business, influencer marketing and guest blogging can also help to improve your brand popularity.

Local SEO

If you are a locally oriented business, local SEO is an essential factor. Good reviews and ratings left by happy local customers will capture the attention of both Google and other potential customers. Google My Business is an important ranking factor for local search intent. It is a crucial factor to get you into the ‘snack pack’ – the top 3 local businesses in search results. You need to ensure that your GMB profile is claimed, optimised, and regularly maintained.

A good off-site strategy is essential to get you in the top ranking results – and that needs constant effort and monitoring. You can start with the above points. Or let our SEO experts do the heavy lifting for you. Contact us today or email at squad@codesquad.com.au.

Codesquad is a member of The Computing Australia Group of Companies.

Today’s Jargon Buster

Black hat SEO – specify the practices that go against the terms of service of the search engine to increase the ranking of a site or page in search engines.
Google Snack-pack – also known as ‘local 3 pack’. It is the boxed area in the first results page, that displays the top three local businesses relevant to the search term.