WordPress SEO in 5 Minutes – What is Link Building?

Links are one of the crucial aspects of SEO. Links help users reach your page by clicking on it. They also help search engines find your website or page and help rank it. How do search engines do that? In our latest article from SEO team in Perth, we discuss link building, its importance and points to note for successful link building.

What is a link?

Link or Hyperlink is a clickable reference that connects you to a page, image or other objects on the internet by clicking on it. With it, you can move from one web location to another with ease. The link serves as a pathway for search engine’s bots to discover pages on the internet and this process is called crawling. It is essential to add at least one link to it from a website that’s already crawled by bots, to lead search engines to your site.

In HTML, a hyperlink looks like this:

<a href=”https://codesquad.com.au/8-seo-mistakes-to-avoid/”>8 SEO Mistakes to Avoid</a>

The first part within ” ” is the URL. The second part is the anchor text. It describes what the post is about and helps people, as well as search bots, understand the context of the post.

What is Link Building? And why is it important?

Link Building consists of techniques used to obtain links to a website from external sites. Their main goal is to increase the search traffic from Google.

When a search engine crawls a page, it does not look at just the content. It also looks at the number of external links pointing to a page. This helps them determine the quality of the page based on relevant keywords. Why? If enough sites are linking your content, it means that it is quality enough to be referred to. But you also need to ensure that your inbound links are from trusted and authorised sites. The higher the authority of the linking site, the more valuable a link is, and more the chances for you to rank high.

Ranking apart, a good link building strategy also helps to increase traffic to your site. As more people follow links to your website, your chances of converting them into potential customers also increase.

How to create a link building strategy

Know your Audience

You need to do thorough research on your current audience and the expanded audience you hope to target. This is essential to create a content strategy and determine the type of websites that they visit.

Create Quality Content

If you want others to link to your site, your content should make them want to. Remember that other sites would want to refer their readers to quality sites.

List sites and influencers that match your target audience, and reach out to them

Reach out personally to each person or site owner, instead of automated messages. Tell them about your site and product or service, and how they can benefit by referring their audience to your site.

Use social media to reach new audiences

If your content is good, more people will share or tweet your posts. This will help you to bring in more traffic to your site, and also send a message to search engines that your content is quite popular.

Link-building can be a tough one for most people, but it is essential to do it well. Any shady method can hurt your rankings. So, if you are not sure whether a method is acceptable or not, it is advisable to get professional help. All you need to do is contact us or email at squad@codesquad.com.au and web developer team in Perth will help you with a robust link-building strategy.

Codesquad is a member of The Computing Australia Group of Companies.

Today’s Jargon Buster

Crawling – a process by which search engines bots visit and analyse the content on a page.
Searchbots – automated software used to crawl the internet to visit websites.