WordPress SEO in 5 Minutes – What are Long-tail Keywords?

You must have come across the term long-tail keywords while doing your SEO. They are an integral part of an effective SEO keyword strategy. In our latest from the SEO team in Perth, we help you understand what long-tail keywords are and why are they so important.

What are long-tail keywords?

For a keyword or key phrase to be considered long-tail it has to be very specific. They can be a single keyword or a key phrase, but tend to be more than a single word. A keyword will be a general search term, whereas a long-tail keyword will be niche. Let us try to understand this with an example.
If you are trying to rank for ‘coding services’, it will be challenging to get your page into the top ranks. It is a very general term. But let’s say you optimise for ‘coding services for healthcare providers in Perth’; that’s a very specific term, and that is your long-tail keyword.

Why are long-tail keywords important?

Long-tail keywords have two significant benefits – lesser competition and better conversion rates.

Trying to rank with a generalised keyword can be frustrating. Such keywords may have a large number of searches, but they are very competitive. There will be a huge number of sites competing for the same keyword. Bigger businesses with larger budgets for marketing and SEO will take away the top slots.
Long-tail keywords, on the other hand, have fewer websites trying to rank for. The more specific or niche your keyword is, the lesser the competition. Fewer people will be using the search term, and the chances of them visiting your site significantly increase. It also means that people are looking for very specific things, and are close to making a purchase. So long-tail keywords have an excellent ROI.

Using the same example, a healthcare provider looking to engage a coding agency will most likely be searching with the long-tail term as mentioned above. An agency providing medical coding will have a higher chance of ranking with the specific term, and more likely to close the deal if they meet the requirements.

Long-tail keywords also help in ranking for your main keyword.

Let us see how, with an example. We’ll take the above example and modify it for Codesquad. The main keyword would be ‘coding services in Australia’, which is what we would want to rank for. But that is a very competitive term. So, we’ll create multiple long-tail versions of the main term and create posts which can rank for those specific terms. All these posts will be internally linked to the cornerstone content on coding services – ideally a page. This will tell search engines which is the most important page that we want to rank for.

WordPress SEO in 5 Minutes - What are long-tail keywords? - Codesquad

How to find and build on your long-tail keyword strategy

Understand what makes your product or service unique

The first step is to understand how your service or product will solve a customer’s requirement. What makes your offer unique? Do you offer something that caters to a particular segment? The answers to these questions will help you determine the long-tail keywords that you want to rank for. Your long-tail terms should be in sync with your service or products.

Do keyword research

Research what long-tail keywords your competitors are ranking for. Find out which are the more competitive ones, which have higher conversion rates, and which are the most suitable ones that you can target.

Write amazing content

Once you decide on the keywords you want to rank for, go ahead and create amazing content. Your content should be optimised for your chosen keyword. Ensure that you link the posts to your cornerstone pages.

Long-tail keywords help bring organic traffic to your site. Finding the right keywords is the key. And that is what our SEO and Branding Services team in Perth have been doing for years. Contact us or email at squad@codesquad.com.au to find how we can help you do the same.

Jargon Buster

Key phrase – a search term consisting of more than one word.
Conversion rates – here, the number of visitors to your website who take a desired action (mostly make a purchase).
ROI – Return On Investment. Here, the quantity of sales that you make against the cost of implementing an SEO strategy of long-tail keywords.
Cornerstone content – the most significant content of your site, that you want to rank for.