For a long time, medical professionals relied on referrals from colleagues and “word of mouth” from existing patients. Advertising was seen as a desperate measure. Though still in use, this strategy is becoming less and less effective and sustainable for medical practices. For new medical professionals setting up their practice, having an online presence has become as important as the location of their medical practice. With internet reach being what it is today, more and more people research on the Internet before they decide to book an appointment with a doctor.
But what about established medical professionals whose appointment schedules are already filled with referral patients? Do they need a website? The answer is a resounding YES. We will tell you here why a website designed for optimal utilization and in accordance with the advertising guidelines of the National Law is important for new as well as established medical professionals, and individual professionals as well as medical facilities.
An online presence lends credibility to your practice
Patients will research you even if you have been referred by an existing patient or another professional. A professional website adds to your reputation and shows that you are up to date with the latest medical technologies as well as online marketing best practices.
Connect to online healthcare services search apps
You can register your website with online healthcare marketplaces. They function like an online directory of healthcare professionals, where patients can easily find you and book appointments too, improving traffic to your site and increasing patient conversion rates.
Improve operational efficiency
Having a website with FAQ about your practice and features like request appointments, registration forms, prescription requests, medical records request, emergency appointments/contacts, billing information etc. Help in reducing administrative costs and add to overall operational efficiency of your office.
Stay ahead of the competition
As much as you may not like it, the fact is that online marketing is essential for any kind of business and will remain so in the unforeseeable future. With more and more medical professionals getting websites and social media accounts, you can’t afford to stay away from the net.