Ease of Use
As with any platform there will be a learning curve. A lot depends on how happy you are with a cookie cutter, out of the box website vs trying to craft a business site with a particular look in mind.
WordPress is very intuitive, particularly for those who have a grounding in website design. There are lot of third party plugins available to make it easier for you to achieve things beyond a basic website. Alternately you could hire a developer and sit back and relax. Once the set-up is done, it’s the most flexible, scalable and feature rich professional tool.
Squarespace has a gorgeous user interface. It is again, very intuitive and easy to work with. Templates can be easily edited. However, it depends on the type of base template you choose. If you can’t find a template that suits your needs, you will quickly find the experience frustrating. Squarespace is more for website beginners and small businesses with limited requirements. Once you get beyond the design boundaries that Squarespace sets, you will find yourself wanting a platform with more flexibility.
Wix is a simple and ‘drag and drop’ website builder. The overall design is quite functional and easy to configure initially. It’s more of a DIY website for people for whom design, template or website aesthetics is not a consideration. Beyond the initial set-up, working with Wix becomes difficult with no flexibility and very limited features.
Wix features a wizard driven interface: