New clients often express frustration that they have spent a considerable amount of money on a new website, only to find that they are still not getting any new business. Their new sites look great but “look under the hood” and you will often find that there has been little to no thought put into important factors that influence visibility like Search Engine Optimisation.
Google and Bing don’t rank your business based on how slick your website looks. Reflect on this and let it percolate a little because many people go about getting a web presence the wrong way round.
A beautiful website that is configure incorrectly or assigns no real value to SEO will in all likelihood cause longer term damage to your business. If you already have established marketing methods that don’t rely on an effective website then a simple online site will do.
However, if you depend on your website to generate new business then you need to ask some tough questions of any developer before you sign off on a cheap website quote. There is literally no barrier to anybody deciding to become a web designer / developer but there are very few who actually know what they are doing.
Long after the savings you make on a cheap website, you will be paying the price in lost business.