Most users never go beyond the first page of the search results, with the top three results getting the maximum clicks at around 60%. Optimisation mistakes hurt rankings and conversion rates. Therefore, it is crucial that your site is SEO compliant. SEO compliance is all about showing search engines a website that is built to the same standards that they have identified as “best practice”.
You’ve spent thousands on a new and expensive website. The site launched today. You type the keywords and hit search, and panic! Your site is nowhere in the search results. There can be many reasons your web page is not appearing in search results. The good news is that these can be fixed, once you identify the causes.
Search engines use permalinks to visit and index your site, and visitors use these URLs to visit and share your page. The full URL (Uniform Resource Locator) of a page or post of your WordPress site is called the permalink. It’s a permanent link; permanent + link = permalink. It mostly includes your domain name plus a short description (called a slug).
Crawlability is an essential technical consideration for a solid SEO strategy. Many website owners overlook this due to the perceived highly technical nature of the factor. Let’s see what crawlability is and what you can do to improve your site’s crawlability.
Ranking Signals or Ranking Factors are a set of characteristics or criteria of a website that search engines use to rank a website in search results. The complete set of ranking signals forms the search engine algorithm. Only Google knows exactly! Google also keeps changing the ranking factors, so you need continuous monitoring of your site SEO. Experience and a lot of testing give SEO experts a good enough idea of the way the algorithm’s work.
XML sitemaps help search engines crawl a site better. Here’s a quickie on all you need to know about sitemaps. The XML sitemap is a file that displays a list of all the URLs that you want to be available to users. In other words, it is a list of URLs in XML format that search engines can easily crawl and index.
Rich snippets can come be confusing for people new to SEO but in this, our latest SEO in 5 minutes article, we set the record straight. The result shown to the user in search results is called a “snippet”. Google search results snippets mostly display the title, meta description, and URL. “Rich Snippets” (sometimes called Rich Results) are snippets where additional data gets displayed. Hence, the name rich results or rich snippets.
Google ranks pages that best fit the keyword, as well as the intent behind a specific search query. If you are not optimized for intent, your keyword-rich content may not help you get the desired results. That’s why your post or page must fit the “search intent” of your audience. Search intent, or User intent, also known as Keyword intent at times, is the reason why users make a specific search query.
Our next article in the WordPress SEO series is on a seemingly simple, but important SEO factor – the Anchor Text. Anchor text is a word or short string of words that are clickable in a hyperlink. It is usually underlined and displayed in a different colour than the surrounding text. Example – if you need to link to this article from another page, you can use the anchor text What is Anchor Text.
Here is the second once on WordPress SEO – Meta Description. The meta description is a short summary (an HTML tag) of about 155 characters of a page’s content. It is the description that gets displayed below the page link when it gets shown in the search results. The main purpose of a meta tag is to get a user to click on it to visit your page.