There are several types of SEO that are considered when evaluating your search engine ranking.
Technical SEO refers to the non-content related elements of your website. These include: speed (influenced by your choice of hosting company), mobile-friendliness (how your site displays on a mobile device), indexing & crawlability, site architecture, structured data and security.
On Page SEO refers to the actual content your site presents to the visitor. This comes down to suitable subject matter, how well it is written, how long it is, how old it is and delves into areas like keyword analysis.
Off Page SEO refers to the level of authority your site carries – how many other sites link back to your website. To be honest, the average business has a very low chance of excelling at Off Page SEO and this is why Codesquad puts a lot of time and energy into Technical and On Page SEO.
Technical SEO should be performed when your new website is commissioned but sometimes it is done in arrears. Often it is performed after another company has paid no attention to it when they design your site. On Page SEO is a longer term commitment in continuing to create content and improve your standing.
The Codesquad team can provide you a free SEO health check to inform you how well your site is performing.
Further reading: PPC Vs SEO – Head to Head – website traffic