Importance of Social Media Marketing for Small Business

Advertising is a major overhead for most businesses. In this age of shrinking attention spans, you need continuous engagement with customers to achieve customer loyalty. This can be difficult for small businesses, with their limited marketing budgets. This is where social media turns into an effective marketing channel for small businesses.

Social media is more than just an advertisement channel. It can provide Small and Medium Businesses (SMBs) with many marketing benefits – from personalized customer engagement to analytic tools. Let us quickly look at a few of them.

Targets community and individual audience

Small businesses generally cater to local communities and individuals and benefit from being involved in these communities. Social mediais a useful tool for customer engagement – you can easily and quickly communicate with potential customers and solve their queries. Customer reviews and testimonials on social media are seen as more genuine than on mainstream advertising channels.

Reduces advertising expenditure

Social media is mostly free. There are some paid advertisement options, like on Facebook. The paid advertisements help you reach a target audience base within a small budget. You don’t have to spend huge amounts on traditional ads trying to target a huge customer base outside your area of operation.  You can post about offers, products, announcements, testimonials, reviews on your social media profiles absolutely FREE.

Create Brand Recognition and Recall

Customers will generally go for brands they recognize and that resonate with their values. Social media provides excellent opportunities for creating brand value and recognition for SMBs. A good social media strategy allows you to broadcast your brand even when an individual is not actively in a purchase mode. This helps to create a strong brand recall value. An experienced branding agency can assist you in creating a social media strategy for a strong brand value.

Importance of Social Media Marketing for Small Business - Codesquad

Personalized interaction with customers

Personalization is an essential aspect of small businesses at all levels of customer engagement. Social media allows for personalized attention and engagement with customers. Small businesses can go beyond the usual scripted responses and respond appropriately to the direct situation of an individual customer. This is an advantage that small businesses have over big businesses who usually go for automated or scripted responses. Personalized attention helps in a big way to create brand loyalty.

Tool for customer behaviour analysis

Most social media channel have tools that give you insights about customer behaviour when they interact with your page. And these tools are free. This provides valuable information for small and medium businesses on customer demographics and areas of improvement.

Social media is a powerful marketing tool when used efficiently. Codesquad’s branding and SEO teams in Perth work together to create a strong and effective social media strategy for your business. Talk to our experts to know more.

Codesquad is a member of The Computing Australia Group of Companies.

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Brand Recall – the extent to which a customer recollects or remembers a brand name when prompted with a similar product or service. (Unaided recall)
Brand Recognition – the ability of customers to confirm that they have seen or heard about a brand when prompted by the specific brand. (Aided recalls)
Social Media Strategy – a detailed plan of how a business will use social media to achieve business objectives.