How to Optimise a Google My Business Listing

Google My Business (GMB) is an amazing tool, especially for local SEO. Google My Business Profile highlights the best features of your business and enables potential consumers to quickly find, know about and engage with you. You’ve created a GMB profile and are still wondering why it’s not showing up in the Google local pack? As with your website, you need to optimise your GMB profile to unlock its real powers. Our SEO and branding team in Perth tells you why you need to optimise your business profile and how to do it.

Importance of Google Business Profile Optimisation

Of course, an optimised Business Profile increase the number of consumers choosing your business over competitors. This is just one of the benefits you get from optimising your Business profile. Let’s see other reasons.

Enhance engagement: With rich snippets and local packs, most searchers find what they need in the SERPs itself; they don’t need to go to other websites. An optimised Google My Business profile can potentially bring in more traffic than your website.

Increase customer conversion: With an optimised business profile, customers can find you in keyword searches, contact you, visit your website, book an appointment and much more.

Leverage in local ranking: Google ranks Business Profiles depending on proximity and relevance as well as quality and interaction. Optimising your Google business profile increase the ranking in SERPs, and this results in more visibility of your profile.

Read more on how to create a GMB account.

How to optimise your Google My Business

Before you start, do remember to claim, and verify your listing.

Ensure your contact information is precise.

  • Ensure your business name is the same in GMB as well as on all your signages.
  • Ensure that your business name and address in all your listings across the web are same
  • Make sure you indicate both your regular and holiday hours.

Choose a category and applicable attributes.

Choose a category which is most accurate to your business. Make sure you are specific. You can also choose secondary categories. Google might ask you to verify if you edit or add multiple categories to ensure accuracy.

You also need to check off the attributes from the list Google gives you. This is to describe your business more and reach out to potential customers who seek them.

Add photos and Posts.

Add photos and posts regularly. Ensure the quality of the image. Adding images will result in showing up in image search results and can increase engagement.

Add products and services.

Add products and services because it means more content to your profile, helping you to rank for relevant searches. Make sure to include name, description; it will show up when a visitor clicks on the product.

You can add announcements, events, and offers in your post and make sure to include links and CTAs. It will boost up your ranking.

Get Google reviews.

Reviews are the number one influence on consumer buying. So, create a review shortcut link or options where customers can leave their review quickly. Encourage your consumers to leave a review of your product.

Ask and answer questions.

In Google’s business profile, anyone can ask and answer a question, and this may lead to inaccuracy and confusion. To prevent that, enable alerts, set your own Q&A section which consists of frequently asked questions and their answers. Try to include keywords organically in your responses which can improve ranking.

Keep your Business Profile up to date.

Make sure your data is updated regularly and maintained with a robust Google My Business strategy. Your Google My Business strategy should centre around providing as much quality information about your business as possible. We have had situations where somebody had updated contact information incorrectly for a client. This had resulted in the client losing customers to their competition.

Codesquad can help you, how to optimise your Google My Business listing right from account creation, optimisation to regular maintenance.  Contact us today or email at squad@codesquad.com.au and speak to our SEO experts.

Codesquad is a member of The Computing Australia Group of Companies.

Today’s Jargon Buster

Local SEO – optimising online presence to attract relevant local searches.
Google Local Pack – a section of Google’s SERPs which shows local business relevant to the query.
Rich Snippets – information in addition to the title, meta description, and URL that gets displayed in the search results.