The average load time a user expects is 3 seconds or better. Anything more than that, you will be losing visitors and potential customers. So, speed is a crucial factor in user experience and search engine results. There are several ways you can increase the speed of your site.
1. Hosting capabilities
Ensure that your host is providing you with good accessibility. Dedicated servers, though a bit costlier than shared ones, provide better speed and accessibility. At Codesquad, we provide a fully managed web hosting solution that turbo charges your online performance.
2. Content Delivery Network (CDN)
3. Optimize the Homepage
Your homepage should clearly state your purpose and who you are without stuffing a lot of images and posts. Give maximum information with minimum scrolling.
4. Image optimization
Images, especially high-resolution images, take up a lot of load time. Manually resize the images before uploading on to your site. Use JPEG or PNG formats as they take up lesser memory and load faster than other formats.
5. Reduce Redirects
6. Check plugin usage
While plugins are good for customization, too many of them can make your site slow as they take a lot of load time. Install a plugin only if it serves a purpose, and not just because it is the hottest new one.
7. Update framework and themes
If your site has been around for some time, chances are that the coding has become outdated. Some WordPress themes can also cause your site to slow down. Check the themes and ensure that you are using current coding practices. See how you can choose the best WordPress theme for your site.
8. Simplify navigation
Simple and easy navigation is essential to keep users on your site. If visitors find it difficult to move around on your site, they are going to leave your site and move onto the next one. Moving from one point to another on the site should be ideally within 3 seconds.
9. Clean up your structure
Navigation is not just about easy movement. A clean and organized structure lets search engines crawl your site better. This is done by using the sitemap and breadcrumbs. Ensure you have a sitemap, and it is neatly organized. Let’s say you provide a service Z. The breadcrumb should look like this:
Home > Services > Service Z
And not like this:
Home > Service Z