Google My Business is a free tool that helps business owners to manage their online presence across the Google suite of websites. This includes Google Search, Google Maps, Mobile Search, Local Search. That includes adding your business name, verifying and editing your business listing in Google. It allows monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more.
Google My Business – Why should you have a listing
When you are looking for a local business that’ll repair your Mobile, sell an event ticket or bake a unicorn -themed cake for your kid’s birthday — how do you find it?
You google it or look into your favorite search engine for online research, of course.
Your customers also do the same. When they’re looking for a repair service, restaurant or a product similar to what your local business sells, they go online to find it.
Research shows that when people search for a product or service near them, they’re usually very close to making a purchase. 50% of consumers who do a local search on their smart phone visit a store within a day. Similarly, its 34% of consumers who searched on a desktop computer or tablet.
What SEO advantages does it give you
A strong local SEO is essential to driving more people to your store, whether you have one or multiple storefronts.
When you’re getting started with local SEO, your Google My Business listing is the right place to begin your early efforts.
Consistent and accurate local listings are one of the factors Google considers when determining what sites to rank top in search results.
Google wants to give searchers the best and most accurate information. It looks for businesses that have a consistent presence across the web. This includes local citations like listings and review sites. So, it’s the information about your business that moves you up on the search results when people use Google. It is important that this information is as accurate, complete, and optimized as possible wherever its being used.
Where and How to get started
Setting up GMB is free, visit Google My Business, and click ‘Start Now’. Create your Google My Business listing to provide readers with your NAP, store hours, unique store descriptions, parking/transit information, promotions, reviews from your customers and more.
Before you start using the GMB app, you should claim and verify your business on Google. Once you are logged in, you can scroll down the Home page to see the list of actions to manage your business information on Google. The Menu tab on the upper left corner gives the various options to optimally utilize your GMB account.
We list here some of the features that will help you manage your GMB account, attract more customers and optimize your business listing.
You can edit or update your business name, categories, address, service area, phone number and website. An updated, consistent and accurate business information helps to rank higher in search results.
Use the ‘Create a Post’ option from the Home page or ‘Your Post’ from the Menu tab to create and post content for your audience. The posts can be text, video or photos, which your customers will be able to see when they find you on Google Search. Use the Posts feature to create relevant and eye-catching content to increase user engagement.
Responding in an appropriate and timely manner to customer reviews helps to raise your credibility and also your search rankings. Manage and respond to reviews in the ‘Reviews’ section in the Menu tab.
Insights is a very useful feature that gives you information on the behaviour of visitors to and the performance of your listing. The Insights features allows you to see
How customers search for your business.
The geographical areas from where customers search for your business.
The number of times your posts have been viewed.
The keywords used to find your business.
The activity of customers on your listing once they find it.
You can get notifications of the latest activity on your listing without having to check your account every minute. You can choose and set the types of alerts that you want to receive for your account. You can set notifications for customer reviews, insights, posts, bookings, product updates, payments etc.
Chat with customers
This feature allows customers viewing your listing to message your directly so that you can respond to their queries instantly. This lets you connect instantly with your customers and share information, like quotes, booking requests etc.
Customers can choose to follow your business once they find your listing; the followers will get updates about your business. With this feature you can see your total number of followers as well as a list of recent followers.
You can add products through the Product Editor to appear in the Business Profile. All you need is to go the Products tab in Google My Business Dashboard, and click Add Products, create a product category, upload a photo and give a description. This feature is especially helpful for small and medium businesses.
Drive more business from local searches
Get Codesquad help to manage your GMB listing. We’ll build, maintain, and update your Google My Business. Add any special hours, offers, and promotions you provide, ultimately driving more calls, visits, and traffic to your business. Also, we’ll monitor your customer reviews and help you stay on top of your online reputation and consumers’ perception of your business. Do you want more traffic?? Talk to our experts today or email us at email@example.com, let our experienced SEO team in Perth help you with it.
Sweety is the Social Media Coordinator at Codesquad. She spends her days developing Social Media content and strategies for clients. From Facebook to Twitter to LinkedIn, Sweety knows what it takes to build a social media profile and generate buzz around a brand. She works closely with the Codesquad Search Engine Optimisation team to ensure that content not only pops but also delivers customers to our clients.