Your website is one of the best ways to market your medical practice. With the internet increasing its reach every single day, it will only become imperative to have a website for you to sustain and grow your practice. It’s not enough to just have a website, your website design and content should provide user satisfaction and attract potential patients. Here are a few points that you should take care of while setting up your website.
Use Good Templates and Designs
Many doctors prefer to create their own sites using simple and cheap templates available on the internet and end up looking unprofessional and similar to so many other sites out there. To get a professional and credible website, it is advisable to let professionals design your site for you.
Update Your Content Regularly
Your site should have the latest updates about medical issues in your area of specialty. This helps in trust-building and assures patients that they are in good hands and will get the best treatment available. Your site is more likely to be shared, increasing your marketing reach and improving your SERPs.
Search Engine Optimization (SEO)
Your website should be optimized for search engine results. If your site does not have a good ranking on the search engine results, potential patients are not going to find or visit your site. SEO is quite a technical and full-time job. It would be a good idea to hire professionals to do your site SEO.
Don’t Use Difficult Medical Terms
While it’s important to keep your content authentic, avoid difficult terms as much as possible. It will only confuse and drive away potential patients. Keep your posts simple and easy to understand. Use engaging language and relevant content especially in the first few lines, to keep your readers attention.
Social Media Presence
Have a good social media presence with an updated profile adds to your reputation and trust-building. Ensure that you follow the Medical Board of Australia’s guidelines on the use of testimonials, endorsements, discount prices, etc.
Contact Information and Calls to Action should be Easily Visible
Having a good website with great content is not useful if your contact information and calls to action are not available upfront. This is especially true for people who will be using their mobile phones to view your site. If they can’t contact you easily, they will skip onto the next site.