Facebook is one of the most popular social network platforms. It allows users to connect and share thoughts, ideas, and information online. It is the most used social media platform by businesses. Facebook has always focused on building their platform favourable for the growth of the business world.
Consider these recent statistics*
16,000,000 Monthly Active Australian Users on Facebook.
Approximately 60% of the total Australian population is an active Facebook user.
Approximately 50% of the Australian population logs into Facebook on a daily basis.
If your business is not on Facebook, you are losing out on this huge opportunity to get your business noticed.
How does Facebook help your business?
As a branding agency in Perth we have been helping clients leverage the benefits of Facebook to increase sales and profits. Let’s see what these benefits are.
Share content easily
Your Facebook page is a place where you can share different content easily and effectively to attract more people to your business.
Basic business information
You can share your business name, location, contact details, and briefly describe your products and services. You can also post about your history, staff, or any other aspect of your business
You can post photos and videos from your business. This is an effective way to communicate with customers, allowing them to know your product and services without them having to visit your premises.
Tagging means more reach to people. Users can ‘tag’ photos to indicate if a Facebook friend appears in them. This function is handy to promote your business.
Customers can share their thoughts about your brand and also give ratings. This helps you to grow in popularity and climb up your rankings.
Offers and Promotions
Users can ‘check-in’ on mobile devices, so their friends can see where the location. Facebook also identifies popular places and notify the users of the list of businesses offering deals nearby to the area they check-in.
Increase brand awareness
You can encourage existing and potential customers to like your Facebook page. Once they like your page, your update will be shown on their walls, and this increases your brand awareness. Customers are also able to post positive messages about your brand, shared on their walls for all their friends to see.
Guide traffic to the website
Facebook brings in extra traffic to your sites. Customers can reach your website through the link you shared on Facebook. These customers are likely to be more responsive because they already know about your brand and were motivated to check your site.
Customer engagement and support
You can post content that is related to your products and is informative. People are more likely to engage with businesses that give them information or guides, rather than just push glaring ads into their faces. Pay attention to how the market receives your business and products. Make sure you have an active team for answering the queries of the customers’ post. This helps to make your customers happy and keep your brands positive image.
Provides opportunities for targeted advertising
Facebook analyses all the information of their users. This information is available to owners of business pages for a fee. You can use this information to create targeted ads to specific customers. For example, if you are a bookstore, you can find how many users have mentioned ‘books’ or ‘reading’ as their interest in their profiles. You can pay and use tools on Facebook to deliver your ads to this group.
Cost-effective marketing strategy
You can do marketing activities on Facebook for a fraction of the cost that you spend on other channels. It is ideal for small, medium, and big businesses alike. You can grow with a limited marketing budget if you use this platform for marketing.
Facebook is business friendly but is first and foremost a social networking site. You must be careful not to spam your potential customers with ads. If you are looking for a branding agency in Perth- consider Computing Australia. Talk to our experts to get a marketing strategy that will set your business rolling.
Tagging – a clickable name or username that lets you identify someone in a post or tweet and notifies them that you have referred to them in your post. Facebook wall – a section in your profile which is like a public writing space, so others can leave you messages. The messages on your wall can be seen by visitors to your profile.
Sweety is the Social Media Coordinator at Codesquad. She spends her days developing Social Media content and strategies for clients. From Facebook to Twitter to LinkedIn, Sweety knows what it takes to build a social media profile and generate buzz around a brand. She works closely with the Codesquad Search Engine Optimisation team to ensure that content not only pops but also delivers customers to our clients.