Facebook is one of the most popular social network platforms. It allows users to connect and share thoughts, ideas, and information online. It is the most used social media platform by businesses. Facebook has always focused on building their platform favourable for the growth of the business world.
We live in a world in which “traditional” means of marketing are difficult. The alternative path is the massively growing social networking medium. So, what is social media and why do businesses need it?
Most users never go beyond the first page of the search results, with the top three results getting the maximum clicks at around 60%. Optimisation mistakes hurt rankings and conversion rates. Therefore, it is crucial that your site is SEO compliant. SEO compliance is all about showing search engines a website that is built to the same standards that they have identified as “best practice”.
Ruby on Rails, or Rails as it is now called, is a web application framework written in the programming language Ruby. It is a very productive framework – much faster than a typical Java framework. Rails is an open-source framework and has everything you need to build a database-driven web application.
Ruby on Rails is an incredibly flexible platform for web applications. Rails has many advantages that makes it among the top ten web application development frameworks. Before we see what makes it so popular, let us quickly recap on what Ruby on Rails (or Rails) is.
Advertising is a major overhead for most businesses. In this age of shrinking attention spans, you need continuous engagement with customers to achieve customer loyalty. This can be difficult for small businesses, with their limited marketing budgets. This is where social media turns into an effective marketing channel for small businesses.
You’ve spent thousands on a new and expensive website. The site launched today. You type the keywords and hit search, and panic! Your site is nowhere in the search results. There can be many reasons your web page is not appearing in search results. The good news is that these can be fixed, once you identify the causes.
Search engines use permalinks to visit and index your site, and visitors use these URLs to visit and share your page. The full URL (Uniform Resource Locator) of a page or post of your WordPress site is called the permalink. It’s a permanent link; permanent + link = permalink. It mostly includes your domain name plus a short description (called a slug).
Crawlability is an essential technical consideration for a solid SEO strategy. Many website owners overlook this due to the perceived highly technical nature of the factor. Let’s see what crawlability is and what you can do to improve your site’s crawlability.
Ranking Signals or Ranking Factors are a set of characteristics or criteria of a website that search engines use to rank a website in search results. The complete set of ranking signals forms the search engine algorithm. Only Google knows exactly! Google also keeps changing the ranking factors, so you need continuous monitoring of your site SEO. Experience and a lot of testing give SEO experts a good enough idea of the way the algorithm’s work.